Blog Post

2025-11-04. iTromsø, a 25-reporter newsroom in northern Norway, is showing how a small local publisher can produce original, locally relevant data stories using self-developed AI tools. Its owner, Polaris Media, has built a structure that lets successful, bottom-up innovations scale across the organisation. https://wan-ifra.org/2025/11/a-small-norwegian-newsroom-punches-above-its-weight-with-a-data-driven-human-centred-ai-strategy/

2025-10-30. At WAN-IFRA’s Paris AI Forum this week, optimism defined the conversations. Rather than yielding to disruption, news executives and technologists spoke of agency, collaboration and a human-centered vision for the future of journalism. https://wan-ifra.org/2025/10/masters-of-our-own-fate-media-leaders-embrace-an-ai-future-on-their-own-terms/

2025-10-16. Marie Bering recently became Stibo DX’s Director of Product Management. Originally a journalist working in Denmark across both publishing and broadcast, she has a combined 20 years of experience in journalism, IT and product development. WAN-IFRA interviewed Bering as part of its recent report, “Where publishers are seeing AI’s real value – so far,” to get her perspective on how publishers are working with AI. | Sponsored Content https://wan-ifra.org/2025/10/stibo

2025-10-14. The French local publisher’s “bottom-up” approach to AI combines a protected sandbox for testing LLMs with robust data protection and copyright safeguards: “We block crawlers, and we are very protective of the content.” https://wan-ifra.org/2025/10/tapping-into-ais-double-opportunity-ouest-frances-strategy-to-keep-ai-in-house/

2025-10-14. By leaning into thousands of local reporters, reliable home delivery and tightly edited journalism, Indian publishers are creating a business model that earns readers’ trust and local ad dollars. Central to their success is a strategy driven by a local focus. https://wan-ifra.org/2025/10/shifting-from-reach-to-impact-indias-hyperlocal-playbook-for-sustainable-news/

2025-10-02. Twelve selected news organisations met in London on 1-2 October to address shared challenges, as part of WAN-IFRA’s efforts...