Blog Post

2025-12-12. ‘Younger audiences are reshaping what it means to trust and use the news, and AI is both the tool and the stage under which this is happening.’ Digital native researcher Sophia Giannuzzi dives into emerging trends – and offers actionable recommendations for newsrooms to come out winning. https://wan-ifra.org/2025/12/how-to-meet-genz-with-genai-embrace-this-twin-force-of-disruption-and-strengthen-newsrooms/

2025-12-09. WAN-IFRA’s inaugural Local Day brought together local media leaders from across Europe to explore how transparency, community engagement, and artificial intelligence are reshaping the future of local journalism. https://wan-ifra.org/2025/12/from-community-connection-to-ai-innovation-5-local-day-takeaways/

2025-12-02. The global news agency is helping its employees improve their AI skills through mandatory AI literacy and structured knowledge-sharing opportunities. Those who embrace learning are seeing striking professional results: “Their careers are changing because they’re using AI.” https://wan-ifra.org/2025/12/beyond-prompting-how-reuters-is-empowering-its-staff-to-harness-the-ai-revolution/

2025-12-02. The forces of AI and the creator economy are increasingly dominating discussions in the media industry, prompting organisations to rethink long-term plans to turn disruption into advantage. At Mediahuis, executives are configuring and mobilising their teams to deliver the group’s 7-7-7 strategy. https://wan-ifra.org/2025/12/how-ai-and-the-creator-economy-are-rewriting-mediahuis-strategic-playbook/

2025-11-18: Since OpenAI’s chatbot launched, concerns about AI’s impact on news publishing have only become more urgent, says Ezra Eeman. “In 2023 we asked, ‘How do we use it?’ In 2024, ‘How can it make us more efficient?’ In 2025, we’re asking, ‘How do we survive this?’” https://wan-ifra.org/2025/11/we-dont-use-ai-anymore-we-live-in-it-three-years-after-chatgpts-debut-publishers-confront-an-existential-crossroads/

2025-11-17. The news industry is seeing a variety of reactions to AI, from fight-or-flight to a recent report saying many journalists haven’t had the time or training to use it. However, Christian Broughton, CEO of the UK’s Independent, sees only one appropriate approach: Embrace it!  https://wan-ifra.org/2025/11/independent-ceo-broughton-urges-publishers-to-get-excited-about-ai/