Inside VG’s ‘speedboat’ strategy to outpace AI and rethink legacy news products

Giselle Ho
Jun 9
1 min read

The Norwegian publisher’s app, VGX, is a radical reimagining of the traditional news product. Functioning as an agile “speedboat,” the project experiments with new formats without risking the core brand, serving as a testing ground to future-proof VG’s legacy website and app.

https://wan-ifra.org/2026/06/inside-vgs-speedboat-strategy-to-outpace-ai-and-rethink-legacy-news-products/

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