With trust on the line, Prisa Media prioritises diligent AI governance over speedy rollouts

Giselle Ho
Jun 9
1 min read

When the likes of Prisa Media, the world’s largest Spanish-language media group, deliberately puts the brakes on rolling out its AI development programme, it’s worth knowing why. Olalla Novoa Ojea, Head of AI at Prisa, explained why building governance into the system took priority over speed of rollout; all in the name of trust.

https://wan-ifra.org/2026/06/with-trust-on-the-line-prisa-media-prioritises-diligent-ai-governance-over-speedy-rollouts/

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