Where publishers are seeing AI’s real value – so far

2025-09-05. With all the investment in AI in the last few years, publishers are still struggling with measuring the technology’s true value – and its ROI. While much of the industry discourse has focused on understanding the technology itself, the harder question of measuring real impact and financial returns has remained largely unexplored. This report addresses that critical gap.

https://wan-ifra.org/insight/where-publishers-are-seeing-ais-real-value-so-far/