‘Shifting from reach to impact’ – India’s hyperlocal playbook for sustainable news

Giselle Ho
Oct 30
1 min read

2025-10-14. By leaning into thousands of local reporters, reliable home delivery and tightly edited journalism, Indian publishers are creating a business model that earns readers’ trust and local ad dollars. Central to their success is a strategy driven by a local focus.

https://wan-ifra.org/2025/10/shifting-from-reach-to-impact-indias-hyperlocal-playbook-for-sustainable-news/

Recent Posts

See All

A small Norwegian newsroom punches above its weight with a data-driven, human-centred AI strategy

2025-11-04. iTromsø, a 25-reporter newsroom in northern Norway, is showing how a small local publisher can produce original, locally relevant data stories using self-developed AI tools. Its owner, Pol

Masters of our own fate’: Media leaders embrace an AI future on their own terms

2025-10-30. At WAN-IFRA’s Paris AI Forum this week, optimism defined the conversations. Rather than yielding to disruption, news executives and technologists spoke of agency, collaboration and a human

Stibo’s Marie Bering on AI: ‘We see a lot of forward-thinking innovation out there’

2025-10-16. Marie Bering recently became Stibo DX’s Director of Product Management. Originally a journalist working in Denmark across both publishing and broadcast, she has a combined 20 years of expe

Comments