Sanoma tried to build an AI tool. It ended up rebuilding its workflow

Giselle Ho
Apr 30
1 min read

Finland’s Sanoma Media tried to develop an AI tool, but the real challenge lay in its own systems. Fixing how work got done became the prerequisite for making AI useful. In the end, workflow – not technology – drove the change.

https://wan-ifra.org/2026/04/sanoma-tried-to-build-an-ai-tool-it-ended-up-rebuilding-its-workflow/

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