Rebranding the news: A direct approach to countering AI search

Giselle Ho
Sep 15, 2025
1 min read

2025-07-25. As AI-powered search tools evolve, they’re reshaping how audiences find and interact with news content. For publishers, this presents an urgent challenge: rebuild trust, grow direct audiences, and reduce reliance on platforms that increasingly filter or bypass traditional news sources.

https://wan-ifra.org/2025/07/rebranding-the-news-a-direct-approach-to-countering-ai-search/

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