How Schibsted’s AI model helped boost subscription sales

Giselle Ho
Sep 15, 2025
1 min read

2025-08-29. Subscription growth and retention remain critical for the long-term success of digital media companies. To tackle one of the toughest personalisation challenges – serving highly relevant recommendations to anonymous users – Schibsted has developed an AI-powered machine learning model.

https://wan-ifra.org/2025/08/how-schibsteds-ai-model-helped-boost-subscription-sales/

Recent Posts

How to meet GenZ with GenAI: Embrace this twin force of disruption – and strengthen newsrooms

2025-12-12. ‘Younger audiences are reshaping what it means to trust and use the news, and AI is both the tool and the stage under which this is happening.’ Digital native researcher Sophia Giannuzzi d

From community connection to AI innovation: 5 keys to local media trust and growth

2025-12-09. WAN-IFRA’s inaugural Local Day brought together local media leaders from across Europe to explore how transparency, community engagement, and artificial intelligence are reshaping the futu

Beyond prompting: How Reuters is empowering its staff to harness the AI revolution

2025-12-02. The global news agency is helping its employees improve their AI skills through mandatory AI literacy and structured knowledge-sharing opportunities. Those who embrace learning are seeing

Comments