How Schibsted’s AI model helped boost subscription sales

2025-08-29. Subscription growth and retention remain critical for the long-term success of digital media companies. To tackle one of the toughest personalisation challenges – serving highly relevant recommendations to anonymous users – Schibsted has developed an AI-powered machine learning model. 

https://wan-ifra.org/2025/08/how-schibsteds-ai-model-helped-boost-subscription-sales/