How India’s Amar Ujala used an AI chatbot to boost user experience at Maha Kumbh

Giselle Ho
Mar 17
1 min read

2025-03-05. Amar Ujala’s AI chatbot Sarathi, launched for the Maha Kumbh (a major Hindu pilgrimage in India) to assist pilgrims, shows how AI experiments can create products that address audience needs and enhance engagement.

https://wan-ifra.org/2025/03/how-indias-amar-ujala-used-an-ai-chatbot-to-boost-pilgrim-experience-at-maha-kumbh/

Recent Posts

See All

From lab to newsroom: How Reuters builds AI tools journalists actually use

2025-04-14. Reuters is shaping the future of journalism with a three-pronged AI strategy: encouraging staff-wide experimentation through...

AI in journalism: Balancing innovation, ethics, and human oversight

2025-04-14. As AI reshapes journalism, newsrooms worldwide are grappling with pressing ethical dilemmas ranging from accuracy and...

Raising awareness at WIPO on AI implications for publishers

2025-04-11. WAN-IFRA organised at the World Intellectual Property Organisation an international panel with speakers from Latin America,...

Comments