How Denmark’s Ekstra Bladet used AI to boost subscriptions by 35%

Giselle Ho
Mar 17, 2025
1 min read

2025-02-28. JP/Politikens, one of the largest media groups in Denmark, began experimenting with AI in late 2019, well ahead of the current boom. The publisher established a project in October 2020 with a 17-person team around its AI efforts at Ekstra Bladet, one of its three national legacy news brands.

https://wan-ifra.org/2025/02/how-denmarks-ekstra-bladet-used-ai-to-boost-subscriptions-by-35/

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