A small Norwegian newsroom punches above its weight with a data-driven, human-centred AI strategy

Giselle Ho
Nov 4
1 min read

2025-11-04. iTromsø, a 25-reporter newsroom in northern Norway, is showing how a small local publisher can produce original, locally relevant data stories using self-developed AI tools. Its owner, Polaris Media, has built a structure that lets successful, bottom-up innovations scale across the organisation.

https://wan-ifra.org/2025/11/a-small-norwegian-newsroom-punches-above-its-weight-with-a-data-driven-human-centred-ai-strategy/

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