Inside Times Internet’s AI-first strategy: Paywalls, personalisation, productivity

Giselle Ho
Mar 17, 2025
1 min read

2025-02-19. “AI isn’t just a tool – it’s a fundamental shift in how we operate. It’s allowing us to predict trends, optimise workflows, and personalise user experiences at a scale that was unimaginable before,” says Puneet Gupt, COO, Times Internet.

https://wan-ifra.org/2025/02/inside-times-internets-ai-first-strategy-paywalls-personalisation-productivity/

Recent Posts

How to meet GenZ with GenAI: Embrace this twin force of disruption – and strengthen newsrooms

2025-12-12. ‘Younger audiences are reshaping what it means to trust and use the news, and AI is both the tool and the stage under which this is happening.’ Digital native researcher Sophia Giannuzzi d

From community connection to AI innovation: 5 keys to local media trust and growth

2025-12-09. WAN-IFRA’s inaugural Local Day brought together local media leaders from across Europe to explore how transparency, community engagement, and artificial intelligence are reshaping the futu

Beyond prompting: How Reuters is empowering its staff to harness the AI revolution

2025-12-02. The global news agency is helping its employees improve their AI skills through mandatory AI literacy and structured knowledge-sharing opportunities. Those who embrace learning are seeing

2025-02-19. “AI isn’t just a tool – it’s a fundamental shift in how we operate. It’s allowing us to predict trends, optimise workflows, and personalise user experiences at a scale that was unimaginable before,” says Puneet Gupt, COO, Times Internet.

Comments