India’s Vikatan Group uses AI to engage next-gen Tamil audiences

Giselle Ho
Sep 15
1 min read

2025-07-28. During the past two decades, the Vikatan Group has consistently adapted to change – from launching a website in the mid-1990s, before many publishers were doing so, to exploring AI-driven audio today. The company’s managing director shares how it stays ahead through each transition.

https://wan-ifra.org/2025/07/why-indias-vikatan-group-is-betting-on-audio-and-ai/

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2025-07-28. During the past two decades, the Vikatan Group has consistently adapted to change – from launching a website in the mid-1990s, before many publishers were doing so, to exploring AI-driven audio today. The company’s managing director shares how it stays ahead through each transition.

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