How AI is helping drive results for digital advertising campaigns

Giselle Ho
Mar 17
1 min read

2025-02-26. The use of AI in advertising is rapidly bringing about “a sea change, and there are not just examples here and there, but intrinsic parts of most large ad campaigns that we see right now,” says Laya Menon of IPG Mediabrands.

https://wan-ifra.org/2025/02/how-ai-is-helping-drive-results-for-digital-advertising-campaigns/

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