AI as an engagement driver: Les Echos and Le Parisien deepen reader connection with AI-powered features

Giselle Ho
Nov 27
1 min read

2025-11-12. In addition to newsroom efficiencies, the two French outlets are using artificial intelligence to create audience-facing features that enhance their journalism, create stronger reader engagement, and increase the value of the subscription offering.

https://wan-ifra.org/2025/11/ai-as-an-engagement-driver-les-echos-and-le-parisien-deepen-reader-connection-with-ai-powered-features/

Recent Posts

See All

‘We don’t use AI anymore – we live in it’: Three years after ChatGPT’s debut, publishers confront an existential crossroads

2025-11-18: Since OpenAI’s chatbot launched, concerns about AI’s impact on news publishing have only become more urgent, says Ezra Eeman. “In 2023 we asked, ‘How do we use it?’ In 2024, ‘How can it ma

Independent CEO Broughton urges publishers to get excited about AI

2025-11-17. The news industry is seeing a variety of reactions to AI, from fight-or-flight to a recent report saying many journalists haven’t had the time or training to use it. However, Christian Bro

The world’s news industry invites you to join FACTS IN : FACTS OUT, a campaign to preserve news integrity in the age of AI

2025-11-06. A consortium representing news providers worldwide is inviting anyone who values trustworthy journalism and information to join a campaign called FACTS IN : FACTS OUT to demand that AI sys

Comments