‘For subscriptions to survive, brands must be landmarks’ – Grupo Clarín CEO on reader revenue and AI strategy
2025-09-01. In recent years, Clarín has grown strongly, surpassing 750,000 digital subscribers, investing in technology, and launching pioneering AI projects. The Argentinian publisher’s CEO, Héctor Aranda, discusses how Clarín is balancing reader‑funded growth, tech and new products (including AI), and protecting journalistic rights amid rapid AI disruption.
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